whoami — digital operations leader · ai & digital product builder · melbourne, au

I turn platform chaos
into seamless commerce

Ten years turning complex digital-commerce migrations into measurable growth — from Seoul to Melbourne, on the platforms behind Nike's biggest markets.

metrics.json// IMPACT
$600M
migrated to Nike Global
+145%
sales · Seoul Studio
homepage CVR
revenue contribution
+14%
traffic · key walls
12
power-users led
about.md// PROFILE

A Digital Operations leader pairing a decade of enterprise-scale operational expertise with emerging product-building and AI-assisted development.

I lead the digital operations behind Nike's Pacific and Korea storefronts — the testing, tooling and teams that keep large-scale commerce platforms shipping smoothly. Two full platform migrations end to end, a content studio stood up in Seoul, and an operations function built from the ground up.

I'm at my best where the path is unclear — bringing structure, calm and momentum to ambiguous, high-stakes work. Lately: building digital products and web experiences from concept to launch.

--flag 01
Drive clarity in uncertainty
--flag 02
Resilience in the face of adversity
work.log// 2022 → NOW · NIKE NDDC
2024 — now
Digital Operations Senior Manager
Nike Pacific NDDC · Melbourne
  • Territory lead for key project rollouts — UAT, comms, cross-team coordination.
  • Quarterbacked migration test milestones across global, geo & territory teams.
  • Defined roles across teams + Digital Operations Agency; led hiring & management.
2024
Digital Operations Manager
Nike Pacific NDDC · Melbourne
  • Selected and signed the NDDC Digital Agency contract — scope & terms.
  • Coordinated User Acceptance Testing across functions.
2023 — 24
Nike.com Business Manager
Nike Sports Korea NDDC · Seoul
  • Cross-team Task Force optimizing paid-media landings — +14% traffic.
  • Led homepage layout refresh — 2× CVR, 3× revenue contribution.
2022 — 23
Digital Platform Migration Manager
Nike Sports Korea NDDC · Seoul
  • Migrated Nike Korea from a 3P platform onto Nike Global — web, app, omnichannel.
  • Scoped front-end CX requirements and coordinated UAT end to end.
  • Led a team of 12 power-users — training & go-to-market readiness.
~/building// SHIPPED · WIP

Portfolio Website

● shipped
  • Concept to deployment, solo.
  • Responsive, content architecture, performance.
  • Built with AI-assisted workflows.

AI-Powered Resume Website

● shipped
  • Custom resume platform, launched.
  • Rapid iteration on design, copy, UX.
  • Deployment + version control solo.
Exploring AI-assisted software development workflows
Building web products from idea to launch
Experimenting with ecommerce automation
Learning modern product development practices
Combining operations expertise with technical execution
Developing digital assets & customer-facing experiences
toolkit --list// STACK

Operations

Adobe AnalyticsJIRAConfluenceLucidchartTest Management

Building

GitHubClaude CodeHTML / CSSCloudflare PagesWebsite Deployment

AI & Automation

Prompt EngineeringAI-Assisted DevelopmentWorkflow AutomationAI Tool IntegrationProcess Optimization
// education
EWHA Woman's University
BBA · 2011 — 2017 · Seoul
HEC Montréal
BBA Exchange · 2013 · Montréal
// leadership
Women of Nike & Friends
Korea Leader
init new-project

Let's build what's next.