- Territory lead for key project rollouts — UAT, comms, cross-team coordination.
- Quarterbacked migration test milestones across global, geo & territory teams.
- Defined roles across teams + Digital Operations Agency; led hiring & management.
I turn platform chaos
into seamless commerce
Ten years turning complex digital-commerce migrations into measurable growth — from Seoul to Melbourne, on the platforms behind Nike's biggest markets.
A Digital Operations leader pairing a decade of enterprise-scale operational expertise with emerging product-building and AI-assisted development.
I lead the digital operations behind Nike's Pacific and Korea storefronts — the testing, tooling and teams that keep large-scale commerce platforms shipping smoothly. Two full platform migrations end to end, a content studio stood up in Seoul, and an operations function built from the ground up.
I'm at my best where the path is unclear — bringing structure, calm and momentum to ambiguous, high-stakes work. Lately: building digital products and web experiences from concept to launch.
- Selected and signed the NDDC Digital Agency contract — scope & terms.
- Coordinated User Acceptance Testing across functions.
- Cross-team Task Force optimizing paid-media landings — +14% traffic.
- Led homepage layout refresh — 2× CVR, 3× revenue contribution.
- Migrated Nike Korea from a 3P platform onto Nike Global — web, app, omnichannel.
- Scoped front-end CX requirements and coordinated UAT end to end.
- Led a team of 12 power-users — training & go-to-market readiness.
Portfolio Website
● shipped- Concept to deployment, solo.
- Responsive, content architecture, performance.
- Built with AI-assisted workflows.
AI-Powered Resume Website
● shipped- Custom resume platform, launched.
- Rapid iteration on design, copy, UX.
- Deployment + version control solo.
Operations
Adobe AnalyticsJIRAConfluenceLucidchartTest ManagementBuilding
GitHubClaude CodeHTML / CSSCloudflare PagesWebsite DeploymentAI & Automation
Prompt EngineeringAI-Assisted DevelopmentWorkflow AutomationAI Tool IntegrationProcess OptimizationBBA · 2011 — 2017 · Seoul
BBA Exchange · 2013 · Montréal
Korea Leader